Book-o-mart is the evolution of book selling!

Check out some examples of live author sites -

• Jennifer Day - Being What You Want To See
• Jim Johnson - BodyMending Books
• Bobbi Zemo - Change Your Life

Here's what you get with the Book-O-Mart e-commerce system:

A Storefront Website at the domain name of your choice

You'll have a live bookstore and website with the ability to list up to 20 individual catalog items.

• The ability to process PayPal and credit card payments
• Set-up of your domain name
• Weekly Reporting of store orders
• "Buy Now" button on your Dog Ear Publishing book page.

- Why a storefront web site is critical to your success:

• Significantly increased profit
• Very little money is required to get your program up and running - and you can stop at any time. Each sale through your site is nearly 100% more profitable than through a retail outlet or distributor.
• Control over retail / sale pricing
• You may offer a discount on your products at your discretion - even running a "sale" on your book if you wish.
• Close contact to your customers
• No other format of distribution offers the level of contact with your customers that owning your own store allows. You can get immediate feedback about your book.

Search Engine Marketing Campaign

Having a website with great features like a shopping cart, a forum and an easy to use calendar is a good start, but what good does this do if no one visits your site? Not much good at all. For this reason we accompany your Book-o-Mart package of services with a search engine marketing campaign or what some might call a pay-per-click marketing campaign. More details are below, but in short, it is a sensible, measurable and cost-effective way to market your book.

- Question: How did you find Book-O-Mart?

If you are like most of our clients, you typed some search term into a Search Engine - and voila, up we popped... but most likely NOT in the main body, but off to the right... in a sponsored ad we created using Search Engine Marketing strategies.

That little piece of marketing (that probably was very inexpensive) provided us with a customer - YOU!

Search Engine Marketing - also known as Pay Per Click - is the most targeted way to attract interest and sales to your book. And it's unbelievably cost effective.

- What do I get in my Search Marketing Campaign?

Our Search Marketing program includes the following elements:

• Research of up to 250 Search Terms
• Development of Search Campaign strategy, including budget
• Set-up of your Search Marketing / Pay Per Click Campaign
• Creation of up to 5 unique Search Campaign ads
• Reporting of Campaign effectiveness

Forum & Calendar

Having the ability to communicate with potential book buyers and your readership is tremendously valuable. Your forum and calendar features are ways to: network with book buyers, provide specific feedback to readers, increase interactivity and interest in your website, and publicize your book events. Your forum allows you to tap into the pulse of your target audience and your calendar lets readers know, among other things, where they can get a copy of your book signed in person.

- What is a forum?

Forums and similar communications tools, like blogs, are quietly revolutionizing the way customers interact with companies about everything from existing products to new ideas and improvements in customer service. Very few people realize this fact. Even fewer realize the importance to authors and their readers. Or, that you can earn money through your forum (by generating sales for your book).

What does this mean? It means forums have come of age and anyone who wants to create a community of interested customers better sit up and take notice fast!

When they first came on the scene, forums were simply a diary of thoughts that were posted on the internet; but today's forums are evolving into vibrant websites that even the most computer-phobic of us can use and update instantly without knowing a single piece of arcane programming code.

A forum creates an interested and interactive community for you and your book - with you (and your book) as the central focus and the readers driving the content of the forum while providing rich feedback for the author.

Your forum also allows readers to respond to your posts, provide additional information, links, expanded opinions, and more. Specifically, it builds interest in your book. You can make immediate updates from a computer anywhere with only a Web browser and Internet connection.

Smart businesses are beginning to understand the huge impact of a concept that "mom and pop" businesses have understood for years: to truly be successful, you must know your customers and be completely in tune with their wants, needs, and desires. A forum allows you to avoid guessing what's on your readers' minds and provides an active and up-to-the-minute means for them to tell you exactly what they do and don't like about your book, writing, and practically any other topic you might feel is important. Having this sort of immediate access to your readers’ minds makes it possible for self published authors to build huge market share.

Your work will need awareness to succeed.

Check out a sample web site and look at how this can work for you!

Comments, suggestions, questions? We’d like to hear from you. Send us an email and we’ll answer right away!

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